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Manchester United Launch ‘The Devils’ Digital Collectible Drop On Tezos

The Devils

Manchester United have launched the second part of their digital collectible offerings using the Tezos blockchain, this time with ‘The Devils’ drop.

Previously, ‘The Devils’ collectibles could only be minted by all holders of the previous ‘Key’ collection, which represented a gift to all fans. Today, the drop was opened up to the general public without the keys. 

They are also possible to obtain on the secondary market here with a floor price of 0.11 tez currently (around $0.08, or £0.07)

The latest ‘Devils’ drop represents the hottest collection on Objkt.com with 28,462 tez volume in 24 hours, the collectibles are also available on the multichain NFT marketplace Rarible here.

The ‘Devils’ Collection currently has a floor price of 37 tez on secondary (around $30, or £25).

With the original ‘Key’ collection the Tezos blockchain saw a 6x increase in its usual daily contract interactions due to the huge demand of the drop.

In terms of the first ‘Key’ collection, a free NFT drop of this size was only economically viable due to the cheap cost of minting & transactions on Tezos.

In total and across both collections, almost 900,000 Manchester United NFTs have been minted since launching on December 16th.

According to Baking Bad, the Manchester United drops have helped to create +1 million new Tezos addresses this week.

The Devils collection are limited to 7,777 and all collectibles are unique spanning 7 distinct traits.

Like with the ‘Key’ collection, the ‘Devils’ collection can unlock various rewards for holders.

Rewards for the ‘Key’ and ‘Devils’ collections can include: 

  • Entrance to exclusive competitions that award massive prizes (like free tickets to Old Trafford).

  • Surprises when United players trigger real life moments – such as hat-tricks or man of the match awards. 

  • Virtual and in-person events and special perks.

  • Access to secret channels in the new Manchester United Discord community, where holders can chat with United legends and watch behind-the-scenes footage not shown anywhere else. 

“By owning one, you can unlock a series of rewards – including free collectibles that connect your Devil with real moments on the pitch.”